Analytics in Smart Tourism Design: Concepts and Methods by Zheng Xiang,Daniel R. Fesenmaier

By Zheng Xiang,Daniel R. Fesenmaier

This booklet offers innovative study at the improvement of analytics in commute and tourism. It introduces new conceptual frameworks and size instruments, in addition to purposes and case experiences for vacation spot advertising and administration. it truly is divided into 5 elements: half one on commute call for analytics makes a speciality of conceptualizing and enforcing commute call for modeling utilizing gigantic info. It illustrates new how one can establish, generate and make the most of huge amounts of knowledge in tourism call for forecasting and modeling. half specializes in analytics in shuttle and lifestyle, offering fresh advancements in wearable pcs and physiological dimension units, and the results for our realizing of on-the-go tourists and tourism layout. half 3 embraces tourism geoanalytics, correlating social media and geo-based facts with tourism facts. half 4 discusses web-based and social media analytics and offers the most recent advancements in using user-generated content material on the web to appreciate a couple of managerial difficulties. the ultimate half is a set of case stories utilizing web-based and social media analytics, with examples from the Sochi Olympics on Twitter, leveraging on-line experiences within the resort undefined, and comparing vacation spot communications and industry intelligence with on-line inn reports. The chapters during this part jointly describe a number of diverse ways to figuring out marketplace dynamics in tourism and hospitality.

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